Speakers Schedule

Katya Andresen - Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.

Scheduled Talk- What to do before you even think of tweeting: “ The 11 steps to success with social networking and the 6 most miserable mistakes of social marketing”

Skip Kimpel -Skip Kimpel has been actively involved in the Internet since the Internet first started and has owned his own website marketing and software development company for over 10 years. Currently, he serves as IT director for a nonprofit, which serves as a hands-on "laboratory" for his social media theories and practices. His forthcoming book, Social Networking for Nonprofits: Making it work and making it matter, addresses the special challenges--and opportunities--that nonprofits face in tough economic times. The good news is that social networking is a way to attract millions of new individuals and organizations that share a similar passion related to worthy causes. Kimpel asks the $64,000 question: You've heard of Facebook and Twitter, but do you really know how to use these widely acceptable forms of communication to raise money for your organization? And he gives the answer: Fundraising 2.0.

In Kimpel's words, "From consistent branding to approaching these new concepts with the passion that is needed to succeed, my book will explain to you the steps that need to be taken to make sure your efforts are not wasted. Not only will I enlist you in a Social Networking boot camp, I will explain how it all works together. Once all the elements are in place, you will have an easy-to-use system that is simple to update and keep your followers engaged in your content and your organization. I will also explain the tools involved to make this process work and break it down into simple terms. You will learn little known industry secrets to stay ahead of your competition. This book is for anybody who wants to succeed in today’s Internet market and create a consistent brand. It also explores in detail how an ambitious nonprofit can explore new techniques, new ideas and engage in a fresh attitude of fundraising efforts for very little marketing dollars."

Scheduled Talks- Social networking “boot camp”—the nuts and bolts of blogs, Twitter, Facebook, YouTube, and Ping.fm. Plus, how to create your social networking fundraising strategy: to www.firstgiving.com and beyond!

Peter Panepento - Peter Panepento is Web editor for The Chronicle of Philanthropy in Washington, D.C., the leading source of news and views for the nonprofit sector. In that role, he manages The Chronicle's Web-site, philanthropy.com and its active presence in social networks such as Twitter, Facebook, LinkedIn, and YouTube. He also follows the use of social networks by nonprofit groups and foundations and is a frequent speaker on how cutting-edge organizations are using these tools to advance their missions. Panepento is the creator and manager of several Chronicle blogs, including Prospecting, its popular blog about nonprofit fundraising, and Give & Take, which chronicles the nonprofit blogosphere. He is also the publisher of GlobalErie.com, a blog network that includes commentary and news centered around Erie, PA.

Scheduled Talks- “Case studies: Nonprofit fundraising success using social media”

Brian Ross Lee - Brian Ross Lee is president and CEO of AdRage Media, which focuses on online lead generation--how to get people online to clients' sites and bridge the gap from social media buzz to profit-generating leads, allowing for maximum ROI. He now consults on a full range of strategies to get people online to clients' sites. Lee knows the special needs of nonprofits and their online strategies; he worked with MicroGiving.com's founder John Ferber, who also founded Advertising.com, later to be acquired by AOL Time Warner. He has had extensive training in all forms of Pay Per Click and Search Engine Optimization management by one of the top affiliate marketing companies in the industry. His unique blend of experience combined with enthusiastic ambition has lead to a paramount level of success in Internet marketing for himself and his clients.

Scheduled Talks
“Google analytics/piwik/godaddy and other ways to monitor your social media fundraising success”

Stephen L. Goldstein - Columnist, author, consultant, TV and radio personality, and workshop leader--Dr. Stephen L. Goldstein is a nationally recognized marketing, communications, and fundraising executive, as well as a trends analyst and forecaster. For more than 30 years, he has developed strategies for nonprofit success. Dr. Goldstein is now the host of “The Forum for Nonprofits,” which airs and may be heard 24/7 at http://www.forumfornonprofits.com/. He was the producer and host of “Fundraising Success,” a weekly radio program on WXEL, 90.7FM/National Public Radio. Dr. Goldstein's "Fundraising Guru" columns have appeared in The South Florida Sun-Sentinel and have been a regular feature of the Scripps papers on Florida’s Treasure Coast. He is the author of You Can't Go Wrong by Doing It Right: 50 Principles for Running a Successful Business and the bestseller, 30 Days to Successful Fundraising (http://www.amazon.com/). His Self-Taught/Fundraising Success System is the basis for the workshops he offers around the country. Stephen Goldstein has also contributed fundraising advice segments for nonprofits on Wealth and Wisdom on WXEL-TV, Public Television. Dr. Goldstein works with individual nonprofits all across America to increase their fundraising success. His website is http://www.fundraisershotline.com/, and he is the author of the blog http://www.fundraisingguru.blogspot.com/ which is now available in Spanish at http://www.recaudaciondefondos.blogspot.com/. Dr. Goldstein earned his bachelor’s, master’s, and Ph.D. from Columbia University.

Scheduled Talks- "Social media and high tech fail without high touch: How to turn the 7 expectations of socia-media users into dollars!"

"My presentation closes the workshop to bring participants back to terra firma," Goldstein says. "I'm as excited about social media as anyone else, but I also know that people make sales not computer mouses. Social media venues are means to an end--engaging people to close 'the sale'--not ends in themselves. When web sites first became "the thing," people rushed to get online--and mistakenly thought that was all they had to do to create a successful effort. The same giddiness has accompanied social media venues, with the same discouraging results. It takes time, creativity, and commitment to use social media effectively. I share my take on the 7 ways to do that."